
Hi there! I’m Aida Aguilera, the creator of “The Pink Mind”, a passionate marketing professional with over 15 years of experience in the industry. I have a degree in Graphic Design and Marketing. I’m a proud mom, wife, and I have three cats and a dog. Oh, yes, and in case you haven’t noticed, I love pink.
Since I was little, I knew I wanted to dedicate my life to fine arts. I really enjoyed drawing, painting, and reading, which led me to study graphic design.
Later on, I decided to expand my knowledge and started a master’s degree at The Autonomous University of Barcelona. While studying for my master’s, I got pregnant and faced a complicated path to follow my dream of being a marketer. However, I found a cool job at a local University and started a teaching career. I developed myself and ended up being the chief of managerial careers at UTR, a public university in Aguascalientes, Mexico.
Despite my success in academia, I continued my path in marketing because it was what I truly wanted. I worked for marketing companies in the US and Mexico, and today, I’m studying a master’s degree in Digital Media and Global Communication at the University of Niagara Falls.
My expertise lies in digital marketing, particularly in social media management, content creation, and campaign analytics. I love using platforms like TikTok, Facebook, Instagram, and LinkedIn to drive engagement and boost sales.
I’m deeply committed to understanding my clients’ needs and delivering measurable results. There’s nothing more rewarding than seeing a campaign come to life and make a real impact.
Our Mission

At The Pink Mind, our mission is to empower businesses in the Niagara Region to achieve remarkable growth through the strategic use of social media. We are dedicated to providing innovative solutions, expert insights, and practical resources that help businesses harness the power of platforms like TikTok, Facebook, Instagram, and LinkedIn.
We believe in the transformative potential of digital media to connect, engage, and inspire. Our goal is to support local businesses in navigating the dynamic landscape of social media marketing, enabling them to build strong online presences, foster meaningful relationships with their audiences, and drive sustainable growth.
Through our curated content, case studies, and hands-on guidance, we strive to be a trusted partner in your journey towards digital success. Join us as we explore the future of digital media and unlock new opportunities for your business.